How To Be A Good Boss
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you lot know or have never met withal are googl'ing you. Let'due south face it, you're fifty-fifty google'ing yourself! At the end of 2007, the Pew Internet Research Team plant that 47% of people search for information about themselves online (Self-Googling), which was more than than double 5 years ago. Information technology's a pretty safety bet that percentage has climbed to over fifty or 60% by this year.
Some people might can it ego-surfing, but information technology's actually a good practice to see what results come for your name. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to acquire more about you. Hiring managers desire to run into if yous take a clean record in Google, which is your permanent tape because every move you lot make (yes even a blog annotate) is stored in that location forever. Earlier I went on a 2d date once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing it right at present and see what you go.
There is no hiding from Google!
Google keeps track of simply most everything you do on the net. It patrols and captures your online behavior, such as when you postal service on your web log, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content yous create and distribute over the internet, other people are talking almost you, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children'south children volition exist able to find out everything about you when they grow older. "Mom, look what I merely found out about Dad in Google." Your personal brand can't hide from Google. There is 1 major exception to this though.
Mutual names
If your proper noun is common, such as Mike Smith, then information technology will be very difficult to own your Google results. In that location are over 54 1000000 results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the start few pages. If your life goal is to rank in the acme ten results, that may exist doable, if you lot either get very famous or work extremely hard at building content each and every day for your unabridged life. At the age of threescore you might detect out that Google changed their algorithm and y'all'll lose all that difficult work. The indicate being is that you'll accept to differentiate your name in social club to rank high. I typically recommend you use your eye name or a nickname in this case. The worst case scenario is that you alter your name completely ;).
Glory names
Celebrities are very fortunate because they get mass media attention, which ways traditional media sources (NY Times, ABC News) write articles most them. These sources rank extremely high in Google. Nosotros're talking Google PageRank's of viii and college! Your blog posts near these celebrities volition never end up on the peak twenty results for their proper name unless you are Perez Hilton. If your name is the same every bit a celebrities, you are in large trouble. Endeavor searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 meg) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, yous don't stand a take chances. If you are stuck with a celebrity name, I propose that you build your make effectually an surface area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, yous might have been made fun of people of your unique name because it was "unlike." Although you were ostracized and made fun of, right now you go to laugh at everyone else! With a singled-out proper name, you are able to easily manipulate the results for your name on search engines. When you lot become to your high school reunion and see your friends, you lot'll get the last laugh because you can exist visible and command perceptions, while they simply cannot. When you lot Google your name, whether yous accept results that reverberate your brand, y'all'll run into how difficult it volition be to rank high for it or non. Depending on the competition, it may take you a few days or a few months. Over fourth dimension, if you work very hard, you'll own the top 10 results for your proper noun.
In my next post, I'll talk about what you lot can practice to gain command over your Google results and let your personal make shine through.
Featured photograph credit: Adam Winger via unsplash.com
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Source: https://www.lifehack.org/articles/work/how-good-boss-2.html
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